The unique revenue model required by any commercial organisation existing in this world to sustain is Sales.Sale is the exchange of products or services required by the customer to fulfill his needs in lieu of the amount he pays.Earlier the core function of Sales was to sell only but as business environment has undergone tremendous changes from the traditional methods of Selling to the new concepts of Sales management,the role of sales team has drastically changed.
Sales Professionals have understood that only making the customer to buy a product is not the key to long term sustainability and profitability but to retain him and generate loyalty out of them is the need of the hour.Today sales is not a limited function as it used to be in the earlier times.Today's Sales function involves setting up competitive product prices,Fix Margins,Carve out sales strategies
