Marketing Mix-The Importance of 4 P's.

Disclaimer !  The content provided on this blog is for informational purposes only. The owner of this blog makes no representations as to the accuracy or completeness of any information on this site.This blog contains the personal viewpoints of the the owner regarding the different strategies followed by the marketers and have not been copied from any source and he will not be liable for any errors or omissions in this information.The owner will not be liable for any losses, injuries, or damages from the display or use of this information.

Marketing Mix-The Importance of 4 P's 

The term Marketing Mix was first coined by professor" NEIL.H.Borden."

The marketing mix refers to the set of actions or business decisions that a company takes on the recommendation of the marketer to launch its products.
The success or failure of a product depends on these 4 P's and these P's help a marketer to make strategic decisions for the products to help them survive in the long run.


4 Ps of marketing?

If as an Entrepreneur if i am about to start a manufacturing company,i should know that which item i am going to manufacture,that item which i am going to manufacture is my "Product" and my product should be in accordance with the needs and demands of my end customers.

Then i have to fix its selling cost that must include all my expenses like overhead costs,transportation costs,warehousing costs,labour costs and all other costs involved in the production costs,then calculating the amount we set up its final cost that is paid by the end user and that's called "Price".

There after when the price has been setup,it is to be decided that where the product is going to be sold,in which area,region or a country...where i have to make my product available to my target customers.That area is our "Place."

There after comes Promotion....

Then i as an entrepreneur have to make my target customers know about my product....If i make a product and keep it in shelves without telling the customers its benefits and communicating the products usefulness to them,then my product is never gonna sell.

So i have to ensure that customers do know about my product,my products usefulness and the advantages of using it.

so to ensure that i have to advertise my product via different modes of advertisements and those advertisements are called " Promotions..."

See a better understanding and working of the 4 P's of marketing mix minimises the chances of failure of a company and improves the chances of its product's success in the ,market.,

Marketing Mix involves many crucial areas and ignoring them will surely prove fatal for a company.Hence it is said that  "No company plans to fail , but failure comes when they fail to plan...".

The 4 P's of Marketing are as follows:-

• Product:Product can be defined as a physical and a tangible item whom a customer can touch and see.A product must deliver performance as per its specifications.When we go to market we see a lot of items that are from different companies...

we see Sunfeast biscuits,A comb,A chocolate,An iron,A trimmer,A torch.....from a car to an iron nail...all are respective products of their respective companies like we see Sunfeast biscuits,A comb,A chocolate,An iron,A trimmer,A torch.....from a car to an iron nail...all are respective products of their respective companies.

These all are products......

• Place: It denotes the point of sale i.e the point where the product is supposed to be sold.

• Price: The market value of the product. It is the final amount that is to be paid by the customer to get the desired product....

• Promotion:Making people aware about  the product through various advertisements.../activities...

Hence,4P's work closely and are completely interdependent on each other.If your product is not good or expected one then even any of these 4 P's won't be able to make your product sell...!!!

Segmentation Continued....

So in my last post we discussed about segmentation by giving examples from the Corporate world like "Fair and lovely" cream for 'Men' and 'Women' and by also giving examples like "Hero Pleasure" that was entirely meant for females...
Actually segmentation is a vast topic....So lets move further to get its more insight...
Companies do segmentation in the following manner:-

1. Geographic segmentation: In this type of segmentation a marketer separates a market into different geographical boundaries such as a City,a Region or a Country which can impact the marketing mix of product, price, promotion and Place.

Example: A woolen cardigan manufacture based in Rajasthan in India won't be able to sell his cardigans that are meant to be worn in chilled areas as the climate is very humid there, may choose his target market for selling the cardigans in Ladakh district of Jammu and Kashmir because the area is very cold.The decision for choosing that specific area for selling his cardigans is based on geographical segmentation.

2. Demographic segmentation:It separates a market by demographics which include gender, age,  education level and income. A marketer is able to find the type of products we buy, our spending habits that affect our buying behavior.

Example: A BMW manufacture will segment its market via Demographic segmentation by targeting the H I J (High Income Group Customers.); while as the Swift be targeted to the M I J  (Medium Income Group Customers.while  TATA NANO will be targeted to the L I G (Low Income Group Customers.)

Targeted to Elite customers with high purchasing power capacity....

BMW denotes status symbol.....viewed as Luxurious and shows Aristocratic lifestyle....

  

Maruti swift: Target Group:- Medium income group customers....






TATA NANO : Target Group:- Low Income group customers....

3. Psychographic segmentation:T separates a market by lifestyle as well as values and beliefs. There are large target markets which fit psychographic segmentation.Example: As per psycology of people,the BMW car is seen as a symbol of status and lifestyle and is seen as a symbol of success and keeping this in mind,the marketer target his target audience i.e the people with High Income group.
he marketer


4. Behavioral segmentation:The marketer separates a market by the behaviour of the target customers.

Example:Type of shopping and buying behaviors of customers.Do they online shop or do they prefer to go to the store? How often do they shop?? The type of research a consumer does before making a decision to buy a product.....

Example:-Like as per Indian culture the marketer knows that people tend to view for various offers and freebies for various products and hence customers are offered discount coupons or free gifts....

Market Segmentation - an inseparable element!!!

Disclaimer !  The content provided on this blog is for informational purposes only. The owner of this blog makes no representations as to the accuracy or completeness of any information on this site.This blog contains the personal viewpoints of the the owner regarding the different strategies followed by the marketers and have not been copied from any source and he will not be liable for any errors or omissions in this information.The owner will not be liable for any losses, injuries, or damages from the display or use of this information.
Marketing  Segmentation
is a part of  an overall strategy of a firm that believes in dividing or breaking a large market segment into the smaller subsets or target markets or homogeneous clusters...

The reason why marketers segment market into smaller clusters is because of the reason that they want to target their target customers/audiences rather than targeting the whole masses.

As we know that the taste and preferences of an individual differ from the others in one way or in an another way...

Thus, marketers make homologous clusters of the people with similar needs and tastes.

These segments are homogeneous internally but Heterogeneous externally.

The benefits of market segmentation are as follows:

1. It is possible to measure.
2. Possible to reach the target audience via the organisations promotion.
3. It is easy to implement.
4. It helps an organisation to decide,Where,When,How and to Whom the service,product or a brand will be marketed.

• By segmenting the market accordingly to the needs and taste preferences of the individuals,it becomes easy for a marketer to meet their demands and position their product accordingly...
• It becomes easier for a marketer to communicate about the usefulness of the product and to communicate the brand value of the product among its target customers....

Let us try to explain this with an example: 

Have you ever been wondered why we do not see the ads of Cranes, industrial solar panels or electric elevators on the televisions while the television is flooded with the adds  of  soft drinks like Coke,Thums up chips like Lay's  or any consumer goods.

Its because of the reason that marketers before forming a real and an effective implementable strategy consider their target markets…

Target markets include those people for whom the product has been customized or designed.

There is a great variability between the marketing of Industrial products Vs consumer goods.

Consumer goods are those goods that are fast moving goods and that are used by consumers in day to day life.

In case of Industrial products, its no fun to relay an advertisement on a national television because most of the audiences are not interested in buying Industrial goods….

How many of us would consider buying a Crane after viewing an advertisement if it would have been telecasted.
None of us obviously!!!.It won't be a  wise thing on the side of  a marketer to show adds on a national TV and spend a hell lot of money for a 10 second or a fifteen second advertisement when even not less than 1% viewers would go for it.

Watch the link for more details :-

http://articles.economictimes.indiatimes.com/2015-03-19/news/60286743_1_cricket-world-cup-ipl-ad-rates

A Marketer tries to optimize the resources available with him in the best possible way so that RON (The return on investment) is higher.

The marketer acts as a teacher as his sole aim is to teach its audiences about the nature of a product.

It is the marketer who is responsible for positioning his product into the mindset of customers. 








For a better understanding of the segmentation we can understand via the below given example:

First Example:-
" Fair & Lovely" cream that was launched in India by Hindustan Unilever Ltd. (HUL) got a huge response rate from the women.It taught the young age group girls and especially that of the women folk that this cream is specially for those who want to look beautiful as this cream will help your skin get fairer with in 6 weeks.."( sirf 6 hafto mein nikhaar)"  It not only that they positioned their product only as a cream that give fastening results but there was much more in their mind to give their product  an competitive edge over the other competitors...

   They targeted the traits of the women...here i want to mention that every action that a marketer performs is done by studying the psychology of an individual as a whole by keeping the gender  of the target audience in mind because even the psychology says that both Men and Women think differently i.e their way of seeing or perceiving things differ!!!

 "The marketer targets that trait of an individual by sending him an indirect message,even the target customer is not knowing that he is being individually targeted by the marketer and he is creating a demand of the product into the mindset of the consumer and he is sending this message into the sub conscious brain of the consumer."

(The marketer knowing the fact that ,In a male dominated society women feel a type of insecurity...they love freedom and want  to experience their life on their own terms,they want to be independent...) he picks up the same trait and targets it (although he won't disclose it in open as because of the reason that it may send negative message/ signals to the target audiences....and thus a marketer tries to channelise his message through a positive tagline or a positive route...

Low self esteem is more common in beautiful women than you would expect. .Some just don’t believe they are attractive.


Some girls even believe that they have a sort of distorted self image and don’t believe others who tell them how stunning they are!!!


The add shows how Fair & lovely cream helped a highly depressed women to achieve her dreams and meet happiness.

The sole purpose of the marketer was to show that  Fair and lovely have the power to transform a women's life completely....

So the strategy that Fair and Lovely initially opted for was surely a"Brand Gendering "strategy....

• Fair and lovely campaigned a lot....
• The women all over the world loved by getting associated with the brand because it motivated them to find their own identity.
• Market share increased as it was the first cream to be launched in this segment via segmentation strategy..

Now Question here arises, what was the need of bringing Fair and lovely for men.... or Emami's Fair and Handsome for Men!!!

Lets try to find this.....

Men have a different psychology that is entirely different from that of the females.
When a product  is positioned for females,men donot prefer to use it as hurts their super ego...
Even more,none was bothered earlier that which cream men were using...
It is the marketer who attacked their super ego and communicated to them that,How will you feel, when some one asks you....Why you use the cream that is meant for girls (ki yeh ladkiyon wali cream kyun lagate ho)

Actually it is to be mentioned here that most of the Men stopped using the Fair and lovely cream and as a result the market share of the company declined.

So in order to push sales..and create a demand into the market, a marketer passed on the message to them,"...I have a cream for you that is totally made for your skin....Use it.

Hence marketers came with a different product line specialized and positioned for men grooming and in no time a large segment of the males start opting for the cream named " Fair and lovely for Men or
Emami's "Men and Handsome..."

Actor Shahrukh Khan campaigning for "Emami's Fair & Handsome for Men's cream..."

There are several examples like his only.....
Can you identify this Vehicle...

Yes!!!
It's Hero Pleasure"

The example of"Hero Pleasure" is also similar like that...

Hero positioned its Pleasure segment for ladies only.....

The product comes with 8 flashy colours and lot of features for the fairer sex like broader seats, electric start etc. and is positioned for  emerging empowered ladies segment.

Pleasure is positioned as a Pleasure scooter. The company is targeting Ladies and Ladies only. That,I will call a perfect strategy.

 If a marketer is targeting ladies why would one expect men to ride that scooter!!!
 So Hero Honda has decided that the brand will be for ladies.

As a part of the strong promotional strategy "Just for her" showrooms where the whole staff were only ladies including the sales persons also.

Aliya Bhatt riding a Hero Pleasure by conveying a message to all the target audiences that,
"Why should boys have all the fun..."

Is customer satisfaction via Quality a Myth!!!

Disclaimer !  The content provided on this blog is for informational purposes only. The owner of this blog makes no representations as to the accuracy or completeness of any information on this site.This blog contains the personal viewpoints of the the owner regarding the different strategies followed by the marketers and have not been copied from any source and he will not be liable for any errors or omissions in this information.The owner will not be liable for any losses, injuries, or damages from the display or use of this information.

Quality is considered to be one of the greatest influencing factor that drives and impacts a customers buying decision and it is has become a challenging job for the organisations to maintain and enhance it in today’s customer centric world.
Have you ever wondered, why we choose specific brands like ''Dell","Hp" or 'Sony" or whatever it is???

Why being a consumer we are ready to pay even few extra bucks even when we are so price sensitive and price conscious, to buy brands like these even if the same product with the same configuration is offered by any other company say XYZ.

It is because we  often associate brands with Quality and we often link Quality with the standardization of the products...It is all about adding value to the product....

Quality is a critical factor and plays a greater role in strategic performance.

“Quality can be defined as the ability of a product to meet the customers’ expectations”

It is all about the expectations of the customers from the product of a certain brand that they rely upon a certain brand...

Quality is not alone a single factor that builds a brand Image,there is a lot more what potential customers look to get associated with the brand.

There are many other factors that overall contribute to the standardization of a product that comes under the preview of Quality.It may involve  brands:

1. Appearances.
2. Service Quality.
3. Quality Assurance.
4. Product Performance.
5. Durability.
6. Features.
7. Conformance
8. Perceiveness...
9. Perfection.
10. Consistency.
11. Waste Elimination.
12. Speed of Delivery.
13. Compliance with policy and procedures.
14. Global Presence.
15. Uniqueness

Quality has many multi dimensional arms... So thats the reason today all the companys are giving Quality assurance and Quality checked cards or stickers on its products

If we want to understand what the Quality itself means:

Q : Quest for Excellence.

U : Understanding customers needs.

A:  Action to achieve customers appreciation

L:   Leadership-Determining to be a leader.

I:    Involving all people.

T:   Team spirit to work for a common goal.

Y:  Yardstick to maximize progress.

"Quality can be defined as doing the right things,doing them in a right way,doing them in a timely manner,doing them right the first time and doing things right every time..."

Quality is not an over night game...It continues to grow with time by stressing on all the crucial factors that will ultimately lead to the performance of a product.

Quality can be further classified into the following categories as per the perceiveness of the customer...

1. Indifferent Quality.
2. Expected Quality.
3. One dimensional Quality.
4. Exciting Quality.

Lets try to simplify these with some appropriate examples:-

Indifferent Quality:-Indifferent quality is that Quality that evokes response like,"Thats fine,but who cares.?

Ex:- Beautifully garnished finger bowl (a special bowl used to clean fingers after meal) in a    restaurant would look nice but it can not be seen as of so importance...

Expected Quality:-Quality that customer expects and demands.

Ex:- Suppose we are feeling very hungry and we want to have lunch or we want to dine.
So we move into a fine restaurant and not to a road side dhaba (Hawker) to have a delicious meal.
We expect food to be delicious in a good renowned restaurant rather than having it on road side hawkers.
"Its a fact that customers notice expected quality when it is missing..."

One dimensional :-It is something that a customer expects to be but doesn't result into a displeased customer when lacking.

Ex:-A waiter who is slow in serving an order may not cause customer to leave if they are serving a good and a fresh delicious food,though the customers would give him some tip.
Customers would leave if they found any dead insect into the food stuff served to them.
The restaurants slow service is the One dimensional Quality.

Exciting Quality:-Exciting Quality can be defined as a Quality level that exceeds customers expectations.
It is the quality of the product that pleases them,with this type of service level the customers will feel delighted and highly privileged.

Ex:-If you book a hotel for suppose ₹ 15000.
It may be having  all amenities like clean cushions,Bed sheets,Scented flowers in it,a Jakozi to give you a complete relaxation and a fully Air conditioned room,Complimentary breakfast,Free wifi,acess to Gym and Swimming pool,these are all expected from a decent Five star hotel room as it comes under the Expected Quality criteria as you are paying for the services....

But when you wake up in the morning you see two movie tickets under your cushion and after that you also get a free drop at the nearest Airport as a gift for using the services of the hotel ...how will you feel....U will definitely feel more delighted...your satisfaction level will be naturally high.
and it is a damn sure thing that you will become a loyal customer of their hotel and gonna use their services again....because you got much more for what you have paid for...!!!
This is the Exciting Quality Experience which you perceived....

The more you will pay,the better services you will get....but how you present your services and how you project yourself in front of a customer speaks a lot about you and your organisation.

Firms are focusing today on Zero defect strategy rather than correction of defects or rework.
Although you may on part of Goodwill provide customers free serviceability for the rework but he/she may turn into a totally dissatisfied customer.

• Product recalls not only increase your over head costs but can also lead to a great financial burden...The consequences for  the same can prove worse....
• Rework consumes a lot of time,Involves a lot of money,a hell lot of Storage space,Transportation Charges and an extensive labour work...
• It also tarnishes the image of the company that it is not able to fulfill its commitment of maintaining its Quality standards...as perceived quality was not met as per customer  expectations and the company's commitment.
• It is hereby mentioned that the Gap between the Expected performance of a product and the actually perceived one helps forming customers positive or a negative perceptions...
• With continuous product recalls,the customer may form a negative perception about the product and about the brand as a whole...which will surely tarnish the image of the company....and that negative perception of the company in the mindset of customers is very hard to dissolve... 
• Will result in a highly dissatisfied customer and it would be difficult for him to retain...

• Ultimately it will lead to the worst,the customers will start speaking bad about the company and as we know the words of the mouth are the primary and most effective way to persuade any one to form a negative or a positive perception...it will result in customers turning their back towards the company's products which will lead to the loss of sales as the potential buyers who are planning to buy the car of the same brand wont consider it in even in their evoke set..
• People who drives car want to be safe..They buy it as per their family's comfort keeping safety of the family first and ensures that it is loaded with all type of safety features like Air bags etc..
• But sometimes the companies have recalled the product only when customers have encountered huge and fatal accidents ...(click and follow the link given below)
• Link to follow :-  Woman killed in crash was driving car included in airbag recall

• (An evoked set is the set of product choices regarding a certain brand that you believe are feasible options for you to purchase based upon your needs and desires relating to the product.)
• Customers will switch over to competitors that will result in loss of market share and decreased revenues...

"Quality is not what a company says....it is all about what they deliver to you as you being their customer and what you perceive from their product....Quality is something about what a customer says..." 

Maintaining Quality Benefits:-

1. Delivers a positive company Image.
2. Gives an competitive edge over the competitors.
3. Improved market share will result into improved profits.
4. Avoids unnecessary costs..
5. Creates high employee moral which improve productivity... 

Organisations globally are working to satisfy customers in every possible way and thus they are upgrading their technology in a timely manner and are ensuring the performance of a product by passing it thru various Quality checks as they seek a long time relationship with the people...because they know that Quality is the real bond between them and the customers...

So you must have seen the above given logo on most of the product boxes that let people know that they can trust on the company regarding the Quality of the product....

So keeping the Quality thing in mind the companies are very serious about the same...Utmost care is taken during the production process on the assembly line on the assembly belt.If a specific product fails Quality check it is sent back for rework or is rejected and if there is some fault in the machinery,the overall concerned processes are stopped...The products are not forwarded to the next level until the fault gets rectified....because firms know that...:-

"If there will be no Quality,there will be no sales;If there will be no sales,there will be no profit as well;and if there will be no profit then there will be no jobs at all...."

Hence it is ensured that Quality failures are eliminated initially so that final product works well and performs even better.......

Gradual changes in Marketing...

Disclaimer !  The content provided on this blog is for informational purposes only. The owner of this blog makes no representations as to the accuracy or completeness of any information on this site.This blog contains the personal viewpoints of the the owner regarding the different strategies followed by the marketers and have not been copied from any source and he will not be liable for any errors or omissions in this information.The owner will not be liable for any losses, injuries, or damages from the display or use of this information.

In the life cycle of Marketing there were Era's also....The concept behind it is to highlight that how a great evolution has taken place in the world of marketing from the ancient times to this modern Era of customer centricness.

To have its better understanding we have to land into the pre-industrialization phase and from there onto the industrialized phase of the modern world what we called as customer centric world.

1. Sales Era: This era began in late 1920's and lasted till mid 1950's.the economic depression in late 1920's made companies to think that producing goods is not so necessary but selling them is equally important.

•  In this era, the companies stressed on selling their products to the customers....Their main aim was only Selling...Selling and only Selling.!!!They were l;east bothered by the needs of the customers as they enjoyed monopoly in the markets at that time.

     2. Marketing Era:In early 1950's ,the companies began to realize the change of the trend.They began to realize that gradually changes are happening in the markets by the presence of other competitors in the markets...

They no longer enjoyed the state of monopolistic competition..So companies for the first time realized the importance of the customers needs and wants that they have to stress on marketing of their products rather than selling.

Era's in Marketing.....

In our solar system like the planets revolve around the sun,Similarly the companies revolve around the mind of the customer to meet his needs......

Every company is trying hard to create an impression into the minds of the customer so that they can get an advantage over other competitors....

Today's customer is highly volatile one....Tastes and preferences differ from customer to customer...

In the modern world,every company or organisation is trying hard to retain customers for a longer period of time and are putting every effort to deliver value...

Value is something that gives your product a higher advantage than the similar product an other company is offering,i mean to say a competitive edge over others....

The things that were in fad (fashion) yesterday are not in fad today and the things that are in fad today won't be in fad tomorrow.....

The customers tastes and preferences are changing dynamically and so the.trends too.  

Thats the reason most of the companies today are spending their Hell lot of money into the market Research often termed as Research and Development (R&D) processes because they want to be in business for a longer time.

No doubt the main aim of the business is to earn profit..but if you start suffering from profit myopia,it is a damn sure thing that your business won't survive... 

It is hereby mentioned that Profit myopia can be defined as a state of a human mind in which he only opts for profit thing and rest neglects the other crucial ones....

The main thing in business is the Customer association.

"A single  customer lost in business can be termed as an opportunity lost."

Keeping a customer associated with the brand and product is a big thing...and to do that, a product should have to be designed in such a way that the company keeps the customer interested  in its products, which in turn could eventually bring more business to the firm.

"Power of Persuasion in Marketing"...

Disclaimer !  The content provided on this blog is for informational purposes only. The owner of this blog makes no representations as to the accuracy or completeness of any information on this site.This blog contains the personal viewpoints of the the owner regarding the different strategies followed by the marketers and have not been copied from any source and he will not be liable for any errors or omissions in this information.The owner will not be liable for any losses, injuries, or damages from the display or use of this information.

The bond between persuasion and marketing...

The biggest power that lies in this world is ,"The Power of Persuasion..."Persuasion is a bigger thing...It is the power of influencing people and when we talk of the influence,it is not to influence them physically  but to influence there mind as well....

Lets take an example....
A little kid after seeing an Ice cream hawker tries to persuade her mother to get her one....










A politician giving people promises for resolving issues regarding their problems to make them cast votes in his favour.....




what you think that little kid and the politicans both are trying to do....They both are trying to persuade the concerned persons regarding the things they want to have...

Marketers job starts from the start of our day till its end,Every day we encounter so many things like Buckets,Towels,Tooth brush,Tooth pastes,Soap,our car,even our mobile phone......these are all products and we always are quite selective about them.

We chose as per the brands we like as we have certain expectaions from them....because they have so called an image in our mind.....Suppose we want a soap,the first thing that comes in our mind is "Lux" or we wanna purchase a tooth paste,the first thing that comes to our mind is "Colgate",why to go so far...The soft drinks that we use mostly,when some one asks for some "thanda" it automatically comes to mind that,"Thanda matlab Coca-Cola...or if we want a butter,the name that strikes our mind is "Amul"......
Thats called the brands reputation or in the other words we can call it Product positioning.

But have you ever thought that how these things have settled in your mind....Who are the people who are behind this...

Yes!!!There are people behind the scene with a proper strategy and those are Marketers...
Marketers are those people who are behind the scenes and who drive the customers crazy about a product..
"Marketers are in the business of making consumers to spend money which they donot have,on the products they donot need,to create impressions that donot last long,that too on the people that they really donot care about."!!!

My first leap towards Marketing...

About Me


Hello friends.My name is Ashish.
I am a Post Graduate student of Management Sciences in Central University of Haryana...

I am a die hard fan and follower of Marketing Strategy practices.
 Marketing Strategies that corporates follow drive me Crazy!!!

They ignite my passion...It works like an Adrenaline to me and rushes throughout  my blood.

Crucial Corporate decisions motivate me to think something new...It has took me one whole year to find the purpose of my life..
and now i am proud to say that i am born for this only....

Marketing is a very beautiful subject...from the planning and formation of the core strategies to their execution and implementation is worth to apply your mind for!!

I love to get and share new ideas about the marketing field.The word marketing is in itself a vast field.

It covers every topic and we can also say that it is just like an Umbrella thing under which every aspect like:-

1)Brand Management.

2)Product management.

3)Supply Chain management.

4)Strategic Management.

5)Quality Function Deployment.

6)Advertisments.

7)Service management.

and every thing what so ever comes in this Umbrella....

I am thankful to my Parents,Almighty God,my friends and my Guide and mentor Mr.Ajay kumar,Department of Management studies,(Asst.Proffessor of Central University of Haryana for motivating me to do something new....I am also thankful to you(viewers) for taking out your precious time for viewing this Article.

So friends i am here to help you regarding the aspects of Marketing and to give you an insight whatever i could perceive as per my knowledge and Capability.

One thing i would like to add up,"In marketing Sciences,there is no perfect answer for every question...It is a brain storming subject and an intresting one too which will give you an extended sight ,what we call as an extended vision......

I have tried to give simple explanations and tried to explain everything to give you a clear picture of the things not visible to the common eyes....

Hope you will enjoy.....

Looking for mutual extended support and cooperation...Lets do something new!!!!
Suggestions and comments will be highly appreciable...

Welcome Aboard!!!

All the Best.....

Yours sincere friend,
Ashish

Is consumer really a King...!!!

Disclaimer !  The content provided on this blog is for informational purposes only. The owner of this blog makes no representations as to the accuracy or completeness of any information on this site.This blog contains the personal viewpoints of the the owner regarding the different strategies followed by the marketers and have not been copied from any source and he will not be liable for any errors or omissions in this information.The owner will not be liable for any losses, injuries, or damages from the display or use of this information.

The concept of marketing has been discovered a long time ago..Let me take you back to few thousand years ago,the time when the first human came to earth (as per christian mythology)....You must be thinking why i used this word"Discovered",it is because of the reason that the concept of marketing is as older as the existence of mankind....(As per Dr.Philip Kotler-The Godfather of Marketing...)

Lets go few hundred years back......The time when Adam and eve existed.....

Lets have a look at the picture....

Who persuaded Eve to eat that apple....!!!
Who you think that who is the marketer in this picture.....Can you Guess it!!!

Think!!!

Neither its Adam and nor its Eve.....

Its Snake!!!!! Snake persuaded Eve to eat the Apple....Snake lured her to eat it....

Gone are those days when people used to believe only on three Needs of life"Roti","kapda"aur"Makaan"(Bread,Cloth & a Shelter to live in!!)

Marketer has changed this thinking of people....They communicated and taught people to switch from needs to wants and from wants to demands....

Marketers arise thurst in people regarding products....

Lets try to explain this with an example.....

A simple glass filled with tap water..... 

Marketers communicated to people (these are those people who happen to be their potential customers) that,"Why to only rely only on water when they are out of their homes...

they have a new product for them,that will quench their thurst and as well as they will feel refreshed after having the same!!!

The biggest thing in marketing is"Communication..."

If you don't communicate and educate people about your product you have made for them they are never ever gonna know about it and if they will never know about it,trust me your product is never going to sell...and the consequences will be very worse....

Unnecessary blockage of money,Over head costs,Financial burdens and huge loses....

Lets take an another example for this.....

Do you know what is this.....

Yes!!! you are right....

Its a Packaged mineral water bottle...

Marketers told them if you need water during your travel or general use....Why to rely on ordinary tap water....It is unsafe for you....

We present you a packaged drinking water with added minerals and without impurities....Thats good for your health and your family....

That's the purpose of a marketer and marketing as a strategy which he uses....He educates the consumer about the benefits of the product he is providing and persuades them to give the product a try!!!Marketers say that we( they) have got the solution to your problems.....

Actually it is the marketer who pushes a product into the market...

Not limited only to this.....the marketer are not finished yet!!!

from switching customers from needs to wants,they pushed them towards Demands...

Let me explain the basic difference between the three:

1. NEEDS: These are the basic amenities of life required for survival....
2. WANTS: Needs become wants when they are backed by purchasing power and purchasing decisions.
3. Demands: Wants become demands when a consumer is willing to pay a price for a desired product.

let us try to get a better insight about Demands as well...

1. People used to walk by foot over several kilometers in ancient times....Then Marketer provided them a bicycle by saying that ,"Why you go by foot,i have a better thing for you...and that's a bicycle....(let us consider it as a need).
2. Then he persuaded customers to buy even a Scooter,saying,"why you need to put so much efforts on riding a bicycle...give your self some comfort...Here is new thing for you.....Use it....(want).
3. Even after that he persuaded them to buy a Car....by projecting it as a family car....Saying that go...enjoy the ride with your family (Demand).

It should be remembered that Needs become Wants and Wants become Demands when the customer has the ability to pay the prices for the desired product...
because in the end it is the consumer or the customer who drives an economy....