My first leap towards Marketing...

About Me


Hello friends.My name is Ashish.
I am a Post Graduate student of Management Sciences in Central University of Haryana...

I am a die hard fan and follower of Marketing Strategy practices.
 Marketing Strategies that corporates follow drive me Crazy!!!

They ignite my passion...It works like an Adrenaline to me and rushes throughout  my blood.

Crucial Corporate decisions motivate me to think something new...It has took me one whole year to find the purpose of my life..
and now i am proud to say that i am born for this only....

Marketing is a very beautiful subject...from the planning and formation of the core strategies to their execution and implementation is worth to apply your mind for!!

I love to get and share new ideas about the marketing field.The word marketing is in itself a vast field.

It covers every topic and we can also say that it is just like an Umbrella thing under which every aspect like:-

1)Brand Management.

2)Product management.

3)Supply Chain management.

4)Strategic Management.

5)Quality Function Deployment.

6)Advertisments.

7)Service management.

and every thing what so ever comes in this Umbrella....

I am thankful to my Parents,Almighty God,my friends and my Guide and mentor Mr.Ajay kumar,Department of Management studies,(Asst.Proffessor of Central University of Haryana for motivating me to do something new....I am also thankful to you(viewers) for taking out your precious time for viewing this Article.

So friends i am here to help you regarding the aspects of Marketing and to give you an insight whatever i could perceive as per my knowledge and Capability.

One thing i would like to add up,"In marketing Sciences,there is no perfect answer for every question...It is a brain storming subject and an intresting one too which will give you an extended sight ,what we call as an extended vision......

I have tried to give simple explanations and tried to explain everything to give you a clear picture of the things not visible to the common eyes....

Hope you will enjoy.....

Looking for mutual extended support and cooperation...Lets do something new!!!!
Suggestions and comments will be highly appreciable...

Welcome Aboard!!!

All the Best.....

Yours sincere friend,
Ashish

Is consumer really a King...!!!

Disclaimer !  The content provided on this blog is for informational purposes only. The owner of this blog makes no representations as to the accuracy or completeness of any information on this site.This blog contains the personal viewpoints of the the owner regarding the different strategies followed by the marketers and have not been copied from any source and he will not be liable for any errors or omissions in this information.The owner will not be liable for any losses, injuries, or damages from the display or use of this information.

The concept of marketing has been discovered a long time ago..Let me take you back to few thousand years ago,the time when the first human came to earth (as per christian mythology)....You must be thinking why i used this word"Discovered",it is because of the reason that the concept of marketing is as older as the existence of mankind....(As per Dr.Philip Kotler-The Godfather of Marketing...)

Lets go few hundred years back......The time when Adam and eve existed.....

Lets have a look at the picture....

Who persuaded Eve to eat that apple....!!!
Who you think that who is the marketer in this picture.....Can you Guess it!!!

Think!!!

Neither its Adam and nor its Eve.....

Its Snake!!!!! Snake persuaded Eve to eat the Apple....Snake lured her to eat it....

Gone are those days when people used to believe only on three Needs of life"Roti","kapda"aur"Makaan"(Bread,Cloth & a Shelter to live in!!)

Marketer has changed this thinking of people....They communicated and taught people to switch from needs to wants and from wants to demands....

Marketers arise thurst in people regarding products....

Lets try to explain this with an example.....

A simple glass filled with tap water..... 

Marketers communicated to people (these are those people who happen to be their potential customers) that,"Why to only rely only on water when they are out of their homes...

they have a new product for them,that will quench their thurst and as well as they will feel refreshed after having the same!!!

The biggest thing in marketing is"Communication..."

If you don't communicate and educate people about your product you have made for them they are never ever gonna know about it and if they will never know about it,trust me your product is never going to sell...and the consequences will be very worse....

Unnecessary blockage of money,Over head costs,Financial burdens and huge loses....

Lets take an another example for this.....

Do you know what is this.....

Yes!!! you are right....

Its a Packaged mineral water bottle...

Marketers told them if you need water during your travel or general use....Why to rely on ordinary tap water....It is unsafe for you....

We present you a packaged drinking water with added minerals and without impurities....Thats good for your health and your family....

That's the purpose of a marketer and marketing as a strategy which he uses....He educates the consumer about the benefits of the product he is providing and persuades them to give the product a try!!!Marketers say that we( they) have got the solution to your problems.....

Actually it is the marketer who pushes a product into the market...

Not limited only to this.....the marketer are not finished yet!!!

from switching customers from needs to wants,they pushed them towards Demands...

Let me explain the basic difference between the three:

1. NEEDS: These are the basic amenities of life required for survival....
2. WANTS: Needs become wants when they are backed by purchasing power and purchasing decisions.
3. Demands: Wants become demands when a consumer is willing to pay a price for a desired product.

let us try to get a better insight about Demands as well...

1. People used to walk by foot over several kilometers in ancient times....Then Marketer provided them a bicycle by saying that ,"Why you go by foot,i have a better thing for you...and that's a bicycle....(let us consider it as a need).
2. Then he persuaded customers to buy even a Scooter,saying,"why you need to put so much efforts on riding a bicycle...give your self some comfort...Here is new thing for you.....Use it....(want).
3. Even after that he persuaded them to buy a Car....by projecting it as a family car....Saying that go...enjoy the ride with your family (Demand).

It should be remembered that Needs become Wants and Wants become Demands when the customer has the ability to pay the prices for the desired product...
because in the end it is the consumer or the customer who drives an economy....