Packaging
A customer when enters a supermarket or a big retail chain,he passes more than 300 products per minute yet he reaches his product placed in the last.It is because of the reason that he has become loyal customer of that product.
Thus companies often use catchy tag lines.shiny colors and logos so that they can be catched by the eyes of the customer easily.
It is the collaborative effort of all like colors,font used,design of the packaging,shape,size,creativity of the designer that outlines itself from the rest of the products.
In most of the brands that are unknown to the customers,packaging itself has persuaded the customer to give it a try.Hence to look trendy and cool every time the most of the corporates stress on packaging and change it continuously to stop packaging ware out.
Packaging has got some basic functions:
3D Sticker
Thus corporates are ensuring every possiblity to deliver their products to the end customers in the best value in the best possible way at the best price in the presentable and in an affordable way.
Some body has perfectly said ,"A picture is worth a thousand words."
Packaging plays an important role in a product's life cycle.Packaging is just like a solution to the problem of the customer beautifully dressed in an attractive dressing.It plays a vital role in branding process of a product.
Customers don't buy products,they buy solutions to their problems and hence it becomes the utmost responsibility of the marketer to present its product in the most attractive way to help perceive his customers that there is no product available with the competitors and hence only he has a product as a solution to his problems which will solve his purpose.
Packaging plays an important role in a product's life cycle.Packaging is just like a solution to the problem of the customer beautifully dressed in an attractive dressing.It plays a vital role in branding process of a product.
Customers don't buy products,they buy solutions to their problems and hence it becomes the utmost responsibility of the marketer to present its product in the most attractive way to help perceive his customers that there is no product available with the competitors and hence only he has a product as a solution to his problems which will solve his purpose.
As Branding helps to differentiate brand among the brands,the packaging helps a product to differentiate itself from the rest of the competitors available in the market.
A customer when enters a supermarket or a big retail chain,he passes more than 300 products per minute yet he reaches his product placed in the last.It is because of the reason that he has become loyal customer of that product.Thus companies often use catchy tag lines.shiny colors and logos so that they can be catched by the eyes of the customer easily.
It is the collaborative effort of all like colors,font used,design of the packaging,shape,size,creativity of the designer that outlines itself from the rest of the products.
In most of the brands that are unknown to the customers,packaging itself has persuaded the customer to give it a try.Hence to look trendy and cool every time the most of the corporates stress on packaging and change it continuously to stop packaging ware out.
Packaging has got some basic functions:
- Protects the Contents: The basic function of the packaging is to ensure that the contents inside it are protected from any sort of Damage or physical wear and tear and hence packaging plays a vital role in the safety of the product.
- Branding: The packaging helps in product differentiation.It helps people identify their choicest brand among different brands available with the help of Logos,designs and colors used.
- Source of Information to the customers: As we already know that the role of the marketer is not only limited to sell its products by driving the demand for it but he also act as a teacher.He is also responsible to educate customers regarding the Product Quantity,Price,Quality,Weight,Nutritional Value (Where ever applicable),Hazards and product disposal techniques to follow.
- Barriers:Packaging also saves the contents from moisture,direct exposure to sunlight, bacteria's etc.To enhance shelf life special desiccants are used in the product packaging.
- Security:Packaging helps tempering of the product by any non authorized persons to maintain the integrity,dignity and the genuineness of the product.Specially designed product features help in temper proofing of the products and helps in detecting if any tempering has been made.
3D Sticker
Thus corporates are ensuring every possiblity to deliver their products to the end customers in the best value in the best possible way at the best price in the presentable and in an affordable way.
